2014 Interbike OutDoor Demo: Blood, sweat and…more blood and sweat

SOAR staff packed our riding shoes (Vittoria Hora Evos and Five Ten Freeriders, in case you were wondering), crammed helmets into the overhead bins and took to the trails at this year’s Interbike OutDoor Demo. Here’s what we found: Bootleg Canyon has many fine features, but dirt is not among them. A thin layer of […]

SOAR Approaches Interbike with Five New Cycling Clients

Interbike is RIGHT around the corner and the SOAR Communications team is running at full steam. In addition to our work assisting attending media and helping exhibitors maximize exposure during the Interbike show, we added a number of new clients to our roster. We’ve had a blast jumping in and learning about new products in […]

Bike Month Starts May 1

I pledge to reduce my greenhouse gas emissions by 450 pounds during May, which many U.S. cities, including Salt Lake City, recognize as Bike Month. I have the farthest commute of all the SOAR team members (about 30 miles), so I’m not going to attempt to commute the entire way by bike. But I will […]

Bike Industry Continues to Go Paperless

Media now have easier access to suggested retail prices, product images (low and high res) and spec sheets for Scott USA merchandise as a result of a newly launched marketing/press only Web site and portal. Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact […]

New York, San Francisco, New Clients and Blogging

Wow. It’s been a busy few months since my last post on September 20. I need to learn how to juggle blogging, while at the same time serving our clients. I have a lot of things I’d like to blog about since my last post, for example, working with the media at Interbike, meeting my […]

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