bikes

Bicycle Leadership Conference and a Friday Night Date

Last month Maura, Alex and I attended the Bicycle Leadership Conference (BLC), and the Sea Otter Classic both as attendees and to work the events (they are SOAR clients). Both play a significant role in the bike industry – the BLC is one of the industry’s leading get togethers for big wigs — and up-and-coming […]

SOAR Approaches Interbike with Five New Cycling Clients

Interbike is RIGHT around the corner and the SOAR Communications team is running at full steam. In addition to our work assisting attending media and helping exhibitors maximize exposure during the Interbike show, we added a number of new clients to our roster. We’ve had a blast jumping in and learning about new products in […]

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