Another Utah MTB League Season in the Books

For the second year in a row we had the privilege of helping promote the new Utah High School Mountain Biking League. We’ve got to tip our hat to Lori Harward for running one of the country’s biggest and fastest growing NICA leagues; we’re not sure how she does it, but it’s amazing to watch! […]

2014 Interbike OutDoor Demo: Blood, sweat and…more blood and sweat

SOAR staff packed our riding shoes (Vittoria Hora Evos and Five Ten Freeriders, in case you were wondering), crammed helmets into the overhead bins and took to the trails at this year’s Interbike OutDoor Demo. Here’s what we found: Bootleg Canyon has many fine features, but dirt is not among them. A thin layer of […]

Enjoying the ‘Greatest Snow on Earth’

It’s seemed like non-stop snow in Salt Lake City the last few days, so it was only fair that some quality “work” time was spent on the slopes. Alex headed for Canyons Friday morning for a little “product research” before the upcoming Outdoor Retailer Winter Market. The conclusion of his study was that he needs […]

Utah High School Cycling League Finishes Amazing First Year

When the news broke last year that Utah was going to be one of the new leagues in the National Interscholastic Cycling Association (NICA), the enthusiasm in the SOAR offices was immediate. One of the league’s rallying cries – “I wish they’d had this when I was a kid” – was echoes loud and clear and we […]

Partnership With What’s UP PR Continues

The partnership with What’s UP PR is going well. We got another client together, Crispi Sports NA. They are the exclusive distributor for Crispi Sports IT, an Italy-based designer and manufacturer of high-end technical mountaineering, hiking, approach and lifestyle footwear (Below is the press release). We’re helping them launch their 2012/2013 line at Outdoor Retailer […]