SOAR Approaches Interbike with Five New Cycling Clients

Interbike is RIGHT around the corner and the SOAR Communications team is running at full steam. In addition to our work assisting attending media and helping exhibitors maximize exposure during the Interbike show, we added a number of new clients to our roster.

We’ve had a blast jumping in and learning about new products in a market we already know and love.

So, by way of introduction…

Gyrobike believes in the freedom to ride for all. The company’s bicycle products deliver high stability at low speed to help keep the rider upright. The rider learns correct riding technique and enjoys a safer, easier and faster learning experience that is more effective than training wheels. While the company’s current focus is providing children’s products, it plans to release larger models designed for all ages and abilities. All Gyrobike products are designed in the United States. Gyrobike was founded in 2007 and its technology was developed at Dartmouth College. The company is headquartered in San Francisco, Calif., U.S. Interbike Booth #13151.

The 2011 Sea Otter Classic, “A Celebration of Cycling,” will be held April 14-17, 2011 at Laguna Seca Recreation Area, Monterey, Calif. This four-day, action-packed cycling festival features a full schedule of amateur and professional events, as well as other activities for family members of all ages. The Sea Otter Classic also plays host to the largest consumer bike exposition in North America.

Made entirely in Italy, Vittoria’s shoes range from the most technologically advanced road racing shoes to mountain bike shoes for racers and enthusiasts to casual, trendy shoes for leisure riding. Available in combinations of 27 lengths, four widths and a multi-length option (for riders with different size feet), Vittoria can also custom-build any shoe and ship quickly because all manufacturing occurs at the same Italian facility. Interbike Booth 15088

Sponsored by the Bicycle Product Supplier Association, this three-day event draws together the top executives of the bicycle industry for an intensive program of panels, receptions, and discussions to determine how to improve the industry’s overall business climate. The event includes the annual BRAINy Awards, sponsored by Bicycle Industry and Retailer News, to recognize excellence in the bike business. The event is held in tandem with the Sea Otter Classic, held at the nearby Laguna Seca Raceway.

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and competitiveness in world markets. Over the past 40 years, TAITRA has played a key role in the development of Taiwan’s economy. TAITRA is jointly sponsored by the government as well as various commercial and industrial associations, and is viewed by all as the business gateway to Taiwan for the international business community.

All of the awesome companies listed above have a presence at Interbike 2011. Come by and say “Hi.” We’d love to see you and give you a sneak peek at the latest and greatest from these manufacturers and events.


  • Congrats on the new clients.

    RussSeptember 1, 2011
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