New York, San Francisco, New Clients and Blogging

Wow. It’s been a busy few months since my last post on September 20. I need to learn how to juggle blogging, while at the same time serving our clients.

I have a lot of things I’d like to blog about since my last post, for example, working with the media at Interbike, meeting my cycling hero Greg LeMond in the Media Center at the show, and taking a road trip vacation to Colorado – mountain biking and hiking along the way, etc. I’ll write about those later.

This week was a busy week, but a good one. Monday, November 12, we were in New York City for the PepCom Digital Focus media reception. We took our new client, Delta 7 Sports. They make a $12,000 carbon fiber/Kevlar reinforced Arantix mountain bike using a unique tube design called IsoTruss. Before the evening event, we met with “Popular Science” and “The Wall Street Journal.” The staff at both publications were very interested in the Arantix and its IsoTruss technology for possible stories.

Following those meetings we went to PepCom. Even though PepCom was predominately a “digital” high-tech event, we knew the media outlets slated to attend would also be interested in the IsoTruss, because of its highly engineered, science-based, well thought out design.

It turned out to be a great event. Journalists attending the media reception were surprised to see a bicycle among the computers, digital cameras, home security systems and other electronics products at the event. There were close to 300 journalists there, and we spoke with many of them. The contacts we made resulted in a video shoot the following morning with TheStreet.com and several requests for more information and product for reviews. I’ll be keeping an eye on my Google Alerts for the resulting stories.

Anyway, I got back in the office for Tuesday afternoon and all day Wednesday, but then it was off to the Bay Area for a visit with our new client, Ritchey Design, Inc. Ritchey Design was founded by Tom Ritchey, one of the original founders of mountain biking. They offer a full range of road and mountain bike components that are well known for their thoughtful design and reasonable price. We’re excited to be working with them.

One of the tools we recommend our clients use to help build brand awareness, open a dialogue with their customers and improve search engine optimization (SEO) is blogging. Interbike has a successful blog (www.interbiketimes.com) and we talked with Ritchey about setting one up soon.

I often feel awkward when recommending blogging when I’m such a bad blogger myself. My excuses, “The contractor’s house is never done,” and “The cobbler’s kids don’t have shoes” can’t be used anymore. I need to serve our clients by example. So, I’m looking forward to blogging more.

I’ll write more – sooner than later.

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