Partnership With What’s UP PR Continues

The partnership with What’s UP PR is going well. We got another client together, Crispi Sports NA. They are the exclusive distributor for Crispi Sports IT, an Italy-based designer and manufacturer of high-end technical mountaineering, hiking, approach and lifestyle footwear (Below is the press release). We’re helping them launch their 2012/2013 line at Outdoor Retailer Summer Market, which is 10 biz days away! Lots of appointments have been made, photos and copy sent to all the b-to-b news outlets, we’re about ready to go, and looking forward to the show.



Crispi® Sports NA Hires What’s UP Public Relations and SOAR Communications

Agency duo to help with Summer 2013 product launch at Outdoor Retailer Summer Market

BEND, Ore., July 16, 2012 – Crispi® Sports NA has named What’s UP Public Relations and SOAR Communications as agency of record to support the company with its summer 2013 product launch at Outdoor Retailer Summer Market, August 2-5, 2012, in Salt Lake City.

Located in Bend, Oregon, Crispi Sports NA is led by industry veteran Miles Munger, and is the exclusive North American distributor for Crispi Sports IT, an Italy-based designer and manufacturer of high-end technical mountaineering, hiking, approach and lifestyle footwear.

What’s Up PR’s Beth Cochran and SOAR Communications’ Chip Smith recently partnered, providing company client rosters with more than 40 years of combined experience in the outdoor, snow and cycling markets. This experience will prove valuable as Crispi enters the U.S. market and begins serving a new dealer base.

“What’s UP PR and SOAR Communications is the perfect team to help us navigate the U.S. media marketplace. Their proven track record with well-respected European companies and a roster of complimentary brands gives us confidence in our Summer 2013 product launch and long term communication campaigns. We are looking forward to the media outreach and dealer programs they have lined up for our distribution and growth,” said Miles Munger, president of Crispi Sports NA.

Crispi engineers design high-end technical footwear solutions, matching adventurers with a product that equals their passion for one-of-a-kind experiences. Custom sizing, patent developed Wave Wrap™, Gore-Tex™ lining, high resistant fabrics, first grade leather, removable insole with air mesh-felt-active carbons, and anti-odor action all are standard features of Crispi products and define the brands commitment to technology and tradition.

“Crispi Products are a purposeful investment for adventurers who know the benefits of combining the beauty of custom design with the functionality of cutting edge technology. We look forward to developing a long lasting partnership,” adds Beth Cochran, president at What’s UP PR.

Crispi will be exhibiting at Outdoor Retailer Summer Market in the New Exhibitor Pavilion, booth number PV222. For more information, go to or 541-389-9032.

About Crispi Sports

Founded in Italy’s historic “Montebelluna” zone, Crispi Sports offers premium handcrafted technical mountaineering, hiking, approach and lifestyle footwear. Balancing a rich 35-year history and superior technology, the lifeblood of Crispi is “progress, evolution and innovation.” Best known for its soft boots made of first choice leather and shock absorbing mid-soles, Crispi boots and shoes are available at specialty retailers worldwide (

About What’s UP Public Relations

Serving national and international clients since 1997, What’s Up is a pioneer in communications and brand marketing for the outdoor industry. With expertise in customer-focused, personalized public relations, the firm has built a loyal client base of both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. In addition to public relations, Cochran’s firm also offers below-the-line event planning, promotions, and athlete programs (

About SOAR Communications

SOAR Communications is a one-stop, full-service agency delivering strategic marketing communications products and services for clients in the Sports, Outdoor, Athletics and Recreation industries. SOAR Communications is based in Utah and was formed in 2004. We provide a variety of services, including advertising, strategic media services, collateral development, database-marketing, graphic/web design, investor/financial/analyst relations, public/media relations and sales support programs (




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