SOAR Approaches Interbike with Five New Cycling Clients

Interbike is RIGHT around the corner and the SOAR Communications team is running at full steam. In addition to our work assisting attending media and helping exhibitors maximize exposure during the Interbike show, we added a number of new clients to our roster. We’ve had a blast jumping in and learning about new products in […]

Sea Otter Classic: A first-timer’s notes

To say that the Sea Otter Classic is anything less than cycling nirvana is like saying “vegetarian” and “pizza” in the same sentence — it’s just wrong. And so for a long-time rider finally able to make the pilgrimage  to the annual Monterey, Calif. festival of cycling, Sea Otter is an overwhelming display of racing, […]

Thoughts on the Colorado Bicycle Summit from a Utahn

— Let’s get this out of the way right at the top: I’m not from Colorado. During two days of inspiration and advocacy at the Colorado Bicycle Summit last week Chip and I had to explain more than a few times that we Utahns were just along for the proverbial ride. In Denver to meet with […]