Outdoor & Rec Blogs, Sites & Media Outlets

Bicycle Leadership Conference and a Friday Night Date

Last month Maura, Alex and I attended the Bicycle Leadership Conference (BLC), and the Sea Otter Classic both as attendees and to work the events (they are SOAR clients). Both play a significant role in the bike industry – the BLC is one of the industry’s leading get togethers for big wigs — and up-and-coming […]

Outdoor Industry Gears Up for #ORWinter

The outdoor industry is abuzz on Twitter, contributing comments, queries and suggestions to all participating manufacturers, buyers, retailers, media and advocacy groups in the 2010 Outdoor Retailer Winter Market through the show’s aggregate feed, ORWinter. Since SOAR launched Outdoor Retailer into the Twittersphere for the 2009 Winter Market, the outdoor industry has channeled much of […]

Bike Industry Continues to Go Paperless

Media now have easier access to suggested retail prices, product images (low and high res) and spec sheets for Scott USA merchandise as a result of a newly launched marketing/press only Web site and portal. Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact […]