Bicycle Leadership Conference and a Friday Night Date

Last month Maura, Alex and I attended the Bicycle Leadership Conference (BLC), and the Sea Otter Classic both as attendees and to work the events (they are SOAR clients). Both play a significant role in the bike industry – the BLC is one of the industry’s leading get togethers for big wigs — and up-and-coming […]

Thoughts on the Colorado Bicycle Summit from a Utahn

— Let’s get this out of the way right at the top: I’m not from Colorado. During two days of inspiration and advocacy at the Colorado Bicycle Summit last week Chip and I had to explain more than a few times that we Utahns were just along for the proverbial ride. In Denver to meet with […]

10 things to know about hosting a bike race

Nearly two months ago Bikes for Kids Utah hosted its first-ever omnium event with the University of Utah cycling team to raise money to get new bikes to kids and to support the U’s team. Both organizations did a ton to pull off the weekend-long event that included a criterium, hill climb time trial and […]

Perpetually Pro-Bono

Outdoor Retailer ended in late January on a high note with both industry attendance and optimism up from winter 2009. In the midst of writing orders and thinking about upcoming selling seasons, though, the industry as initiated dozens of efforts to provide relief for Haiti after its devastating earthquake. Manufacturers across the Winter Market show […]

Bike Month Starts May 1

I pledge to reduce my greenhouse gas emissions by 450 pounds during May, which many U.S. cities, including Salt Lake City, recognize as Bike Month. I have the farthest commute of all the SOAR team members (about 30 miles), so I’m not going to attempt to commute the entire way by bike. But I will […]