SOAR Communications

Bicycle Leadership Conference and a Friday Night Date

Last month Maura, Alex and I attended the Bicycle Leadership Conference (BLC), and the Sea Otter Classic both as attendees and to work the events (they are SOAR clients). Both play a significant role in the bike industry – the BLC is one of the industry’s leading get togethers for big wigs — and up-and-coming […]

What’s UP Public Relations and SOAR Communications Partner on New Clients

FOR IMMEDIATE RELEASE   What’s UP Public Relations and SOAR Communications Partner on New Clients Bergans of Norway and Road Warrior Sports name What’s UP PR/SOAR agency of record Denver, Colo and Salt Lake City, Utah – February 17, 2012 – Taking advantage of a new partnership begun for 2012, iconic Scandinavian apparel-maker Bergans of […]

Making the Most of Your Tradeshow Dollar – OR WM PR Toolkit

Exhibiting at a tradeshow like Outdoor Retailer is a serious investment for any-sized outdoor company. So it only makes sense to maximize EVERY marketing and media opportunity that presents itself, right? Enter the Outdoor Retailer Winter Market PR Toolkit, to help you do just that. As always, the Toolkit will help you navigate: • Obtaining […]

Inspiration and plenty of pain at XTERRA Tri

Until this year, the last time I’d ridden a bike in anger was during a brief mountain bike racing career during high school in the South, where cycling was about as common as sushi restaurants. But after a little dabbling (and a friendly shove) in triathlon last year, I signed up for a few local […]

SOAR Approaches Interbike with Five New Cycling Clients

Interbike is RIGHT around the corner and the SOAR Communications team is running at full steam. In addition to our work assisting attending media and helping exhibitors maximize exposure during the Interbike show, we added a number of new clients to our roster. We’ve had a blast jumping in and learning about new products in […]