David Politis is CEO of SOAR Communications
As an outdoors enthusiast, David’s passions range from camping and fishing to playing, coaching and officiating in competitive sports.
Professionally, David is an award-winning public relations professional, with more than 50 industry awards to his credit during his 20-plus years as a communications consultant.
David began his professional career in 1984 “back home” in the center of Silicon Valley working as publicist for Tycer-Fultz-Bellack, at the time, the largest high-tech advertising/public relations agency west of the Mississippi River. He then headed north to Seattle where he launched the public relations practice at TFB/Davis and built it into the second largest technology PR firm in Washington within a two-year period.
The entrepreneurial bug bit David again as he co-founded DSW Public Relations in Salt Lake City in 1987, a firm he grew into the second largest PR practice in Utah within two years. Since 1990, he has headed Politis Communications, a strategic communications agency providing public/investor relations and marketing communications services to clients in the high tech and life science industries. Selected in 1999 by the MountainWest Venture Group (MWVG) as one of the 100 fastest growing firms in Utah, Politis Communications is a thriving agency today, with clients around the U.S.
David has designed, supervised and implemented strategic and tactical public relations, investor relations and marketing communications programs for hundreds of companies throughout the U.S., ranging from companies as large as GTE and Apple Computer and as small as garage-based start-ups.
In spite of his time spent fishing Utah’s award-winning waters and backpacking in its awe-inspiring mountains, it was David’s first visit to the annual Outdoor Retailer Exposition in August 2004 that really opened his eyes to the opportunity of an agency focused specifically on outdoor recreation. After several weeks of intensive market research, David decided to start SOAR Communications as a division of Politis Communications, and opened its doors shortly thereafter.
David splits his time between SOAR and Politis Communications, while also trying to fit in the occasional night of refereeing basketball, playing volleyball, running, coaching youth sports teams or fishing in Utah’s Wasatch Mountain Range.
